CASE STUDY THREE.

This is Rihanna’s ‘LOUD’ digipak, her front cover is an extreme close up of her face with a clear colour scheme of red (as her hair and lips are both a bright red) in addition to this the lettering for the front cover is highly basic and her name is quite faint with the name of the album at the bottom and larger than her name which is situated at the top. Rihanna is able to make her name less obvious than the name of her album as she is a recognised artist and as her face is dominantly on the cover it isn’t hard to tell who the artist is. The actual CD of the digipak is a simple flower which also follows the concept of her digipak which is flower based and quite feminine. The inside of the album is an image of Rihanna lying down on a bed of red roses with her eyes close. The scenery of the inside covers looks slightly like a fairy tale and doesn’t really look as if it goes with the title of the album. However the concept of ‘LOUD’ could be represented through the bright colours she’s used for digipak. In addition to this the whole album follows a girly theme as her make-up is very caked on as she is wearing bright red lipstick and also long thick eye lashes. The lettering for the album is continues and remains the same through which makes not only the theme but also lettering consistent.

The back cover of the ‘LOUD’ album doesn’t follow the same layout as the rest of the album as the location shot looks as if she is back stage or in some kind of recording environment. However she still does have the bright red hair which draws attention to the back cover as much as the rest of the album. Here she is looking into the lens of the camera which makes it seem more intimate to whoever is looking at it. Her posture is arched over the chair and looks slightly awkward the way she is sitting. Her costume is a matching top and bottom and isn’t anything special and just basic everyday summer clothing. She’s also consistent with the lettering on the back of the album as it is the same as the front and the inside too.

This is the one of the adverts for Rihanna’s ‘LOUD’ album. This follows the concept of her album with the red girly theme with the roses. Here she’s wearing sunglass, a fur coat and oversized pink rose ring. She shows an image at the bottom of the actual album which familiarises people with what it looks like for when people go to buy it. This is something that we will be adapting into our magazine advert as we think that it is a smart way for people to be familiar with our album.