CASE STUDIE ONE.

This is the front cover for Beyoncé’s album ‘4’ which shows her in a fierce and dominating pose. She doesn’t make eye contact with the camera which makes whoever is looking at the front cover question what she is looking at. Her posture is somewhat quite provocative but sexy and as she is wearing only a fur scarf to cover only her breast it also adds to the provocatively. However she still seems to look powerful in this shot which helps to emphasise the genre of music and the theme of ‘independence’ for females. Her make-up also helps to add to this concept as it is very noticeable and also matches her wild hair. Her name is written above but also some of the lettering is behind her. This is alright as she is a known artist and her face is recognised. The lettering is bold and quite large which makes it stand out and easy to notice. For our front cover we would use similar lettering as it is eye catching and we do want to get people’s attention, however we wouldn’t use the same pose or costume and make up as it doesn’t fit with the theme of the song and contrast it. This is the inside cover of the album which on the left side photo is a full body image of Beyoncé but she is looking away. The location makes it look as if she is looking over the city like she conkers it and adds to the fact that she is known as ‘Queen B’. Here she is wearing very high heels which have a weird shaped heel which stands out from her top half and emphasises on her legs. In addition to this she is wearing a black bodysuit which also emphasises on her legs also as it is only mainly covering her top half. It links with the front cover as she is still showing skin but is being very classy with it and doing it in a tasteful way, which is what we how we want our digipak to be sexy but still classy. The natural sunlight helps to emphasise on her body as the sunlight is bouncing off her. The actual CD is very basic which I think makes it more effective as the rest of the CD has so much going on in the images, having less on the CD disk pulls it all together. The CD itself is just all red with a large ‘B’ on it to represent the artists’ name. The font is very feminine and also follows the ‘queen b’ concept which makes the theme continues.

On the back of the album cover it shows her in the same location as she was on the inside cover but this time she has her back to the camera and is looking down on the city as if she owns it or is looking down on her empire ( queen theme ones again). Again like the front cover ‘Beyoncé’ is written above her head almost like it’s the last thing that you see and it stays in your mind. Throughout the album she always uses black text which shows consistency and makes it look very professional.

This is the advert for Beyoncé’s album ‘I am… Sasha Fierce’ which shows two separate images which shows her almost switching character from Beyoncé to Sasha Fierce. The close up image helps use to on Beyoncé and nothing else around her. Her poses are both similar but make up in the first image is very minimal whereas in the second image it is very heavy and stands out a lot. Which is also the same with her hair as in the first image it is all back in one and in the second image it is out and looks quite wild. Also in the second image her clothing is very bold and jewellery is also big. In the first image it looks as if she isn’t wearing anything at all which adds to the naturalistic theme in addition to this she also has a rosary on her hand which could show her being good in the first image then going to bad. The lettering is once again bold and stands out as it did on the album and follows the same lettering but just in a different colour. The poster also includes the release date and some of the songs featured on the album which gives buyers a brief idea on what to expect in the album if they were to buy it.