TREATMENT

CASE STUDY 1.

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CASE STUDY 1.

The video begins with a close up of Ciara's face whilst she is singing. It then cuts to a full body image of her but only shows her shadow then cuts to a side profile close up of her face whilst her name is shown directly opposite her. This gives off the effect that the words are coming out of her mouth. When she begins to sing the song it shows her walking into a party atmosphere slowly then cuts to a close up of her face. She doesn't sing for this duration and gives off the effect that its telling a story which draws in the audience. It cuts to different things happening in the party whilst she starts to sing along in the party. Everything is very slow moving around her which clearly shows that shes the main character in the video. There is then a wide shot of her and 2 other females dancing, it cuts to different views whilst there dancing but does this rather quickly and is almost unnoticeable.

The music then stops and then begins to tell a little story which is between her and a boy. This is entertaining for the audience watching because it's not only a music video but also a short movie also which is very engaging. The music then begins again and she is shown dancing for the guy who she was previously talking to in a provocative way. The music then stops again and it goes back to the scene where the two are talking, it is then clear to the audience that the previous scene could be a flash forward or something that they are both dreaming about. We can infer this as the male named Future says to the leading lady ' You know your gonna be mine right' which helps us understand that it may have been a flash forward.

CASE STUDY 2.

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CASE STUDY 3.

• Close up of water slowly coming out of a tap and into the bath. Then cuts to Rihanna undressing which is also a close up and cuts between each of these scenes until it shows her getting into the bath.The camera then slowly pans up towards her whilst she is still in the bath and she is looking down then the song begins. Cuts to an extreme close up of her face as she sings the next lyrics The camera then cuts to different places around her face which is still an extreme close up shot.It then Cuts to a mid close up it shows her crawled up in a ball in the bath singing, it then cuts to close ups of her face coming in from two different angles. The video is very slow and everything seems to be slowed down slightly. In the second verse a white male is shown behind and leaning over very briefly but then cuts to a close up of Rihanna looking upset in the bath. There is then another birds eye view it shows her laying on her stomach in the filled up bath as she continues to sing. The white male which was previously shown is now seen singing and leaning over an empty bath. His wearing a white top and black jeans. His face is unrecognizable as the lighting is very dark making him come across as a very mysterious character and oblivious to the audience. It then quickly cuts a a close up of his face where you can actually see his face and he is still singing. It then cuts to him leaning over the sink looking into a mirror and then quickly cuts to Rihanna in the the bath again, moving around singing along with the male. There is then a close up of Rihanna's face which is then followed by the white male sitting with his hands held together.Overall the concept of the music video is very basic but is still effective and is able to paint out a story. It is clear that the two characters are both very distressed about a current or previous relationship they are in and recapping on it and showing signs that they want this person back in there life even though they don't make them happy.

CASE STUDY 3.

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TASTER LESSON USING DSLR CAMERAS

We have already had a taster lesson where we were shown how to use the DSLR Canon cameras which we will be using for our music video. We were shown how to put together the camera, We were then taught what the settings on the camera were for and what they do. We each had a turn to play around with the focus and record function on the camera.

OUR INSPIRATION

These artists will help us with the concept of our music video and digipak. These artists will also help use to think about what we want our music video to be portrayed as and the kind of concepts behind them. In addition to this these women are very popular in the RnB industry and known for being powerful and independent. They are all very influential, which is what we want our artist to come across as.

TEAM MEETING

Mins of meeting; 5mins
Topic; Deciding where we were going to do our music video and our different locations which we were going to use. Also about our genre and direction we wanted to go in.

OUR INSPIRATION FOR OUR MUSIC VIDEO

These are the artists that we will be using for inspiration for our music video as they are all from the same genre of music which is RnB and are all independent women and also very powerful.